Abbey Way
Professional Experience
Wigle Whiskey, Pittsburgh, PA
Social Media Manager, March 2023 – Present
• Creates and produces photo and video content for all social media outlets for Wigle Whiskey and Threadbare Cider and Mead.
• Manage Google Reviews.
• Manage Comments/Questions Emails.
• Coordinate social media influencer campaigns.
• Host on-camera marketing videos.
• Monitor social media analytics and create reports.
SEVEN SPRINGS MOUNTAIN RESORT, Champion, PA
Social Media Coordinator, June 2016 – February 2023
• Directs all social media outlets for Seven Springs, Hidden Valley and Laurel Mountain with over 225K followers on 5 platforms for each resort.
• Write, shoot, edit and produce videos connecting our customers to the brand.
• Host on-camera marketing videos for website and social media, including live videos.
• Monitor social media analytics and create reports.
• Manage Trip Advisor, Yelp and Google Reviews.
• Manage Comments/Questions Emails.
• Coordinate social media influencer campaigns.
*Increased Seven Springs social media following from 2016 – 2022
- Facebook 203% increase
- Twitter 120% increase
- Instagram 422% increase
wjac-tv, Johnstown, PA
Reporter/Web Producer, October 2015 – June 2016
• Report live on 6 News at Sunrise.
• Shoot, edit and produce web videos.
• Host live Facebook broadcasts.
• Manage all social media outlets.
•
Write stories for web and on-air.
KDKA-FM Pittsburgh Sports Radio 93.7 The FAN, Pittsburgh, PA
Reporter/Producer/Promotions Assistant, June 2012 – October 2015
• Interview professional and collegiate athletes and coaches at games, practices and media events.
• Write articles and take photos for the 93.7 The Fan website.
• Produce live radio broadcasts.
• Update social media posts on Facebook and Twitter.
• Set up promotional events and remote broadcasts.
•
Manage The Fan Morning Show phone app.
Always A Home GAME, Pittsburgh, PA
On Camera Host/Social Media Manager, Aug. 2013 – January 2014
• Host videos that appear on the Jumbotron during Pittsburgh Steelers home games at Heinz Field.
• Edit video footage.
• Interview Steelers fans, former players and bar owners for online videos.
• Manage all social media outlets.
•
Write blog posts for the Always A Home Game
blog.
Fox Sports Network, Pittsburgh PA
Field Stage Manager, April 2013 – Aug. 2014
• Set up players for interviews in the dugout during Pirates games.
• Give the signal to the home plate umpire to begin the game.
•
Communicate with producers and directors with in
game updates.
EDUCATION
East
Carolina University, Greenville, NC
Bachelor Of Science/Journalism, May 2012
• Magna Cum Laude
• GPA: 3.9/4.0
Host Reel